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Rebranding Proton Posted: 26 July 2016; Category: Campus The Proton brand, the pride of the nation, made its successful launch in the mid-1980s. Sales peaked between the mid-1990s and the early 2000s but figures have been lower in recent years.

Bold Young Entrepreneurs: Redeeming their dream and business opportunities through target marketing Posted: 21 June 2016; Category: Campus Recently, I was invited to moderate an Entrepreneurship session in the Networking Day 4.0 co-organised by Putra Business School and UNITEN. Thinking of MBA students as my target audience, I decided to focus on “young” entrepreneurs to remain relevant. Most of us have an entrepreneurship dream, but commonly, it remains a dream. Why? It is simply because we humans are risk-averse by nature.